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INTERNET BASIC INTRODUCTION
- Introduction to SEO
- Internet
- How Search Engine Works
- Browser
- AutoFill Tool
- Http vs Https
- what are blogs
SEO BASIC
- Page Rank and Alexa Rank
- SERP ( Search Engine Reslut Page )
- Search Engine Crawler
- Domain and Web Hosting
- Black hat Seo
- White hat Seo
- Google algorithm Updates
- Types of Website
- Types of Information
- Spider View
- Copyscape
- PingWebsite
- Importance of domain age.
- Selection of keyword or keyword analysis
- Title optimization
- Meta tag optimization
- SEO friendly design
- Content optimization
- Image Optimization
- Introduction about link building
- Introduction about google sandbox
- Introduction Robots.txt
- Interoduction Site map
- Canonical issue
- Case study
SEO RESEARCH & ANALYSIS
- Keyword and keyword analysis
- Keyword opportunity
- Competitors Website Analysis
- How to Choose Best Keywords
- Tools available for Keyword Research
- Business to business Keyword
- Content Research
- Content Guidelines
- Content Optimization
- Design & Layout
SMO, SEM, SMM
- Knowledge about ( SMO Social Media Optimization)
- Account creation for SMO
- Promotion by SMO (Image)
- Promotion by SMO (Video)
- Online Video- content is king
- Social sharing, comments and reviews
- Promoting YouTube Videos
- URL Shortening Tools
- URL Builder
- Promoting a Brand on Google+
- Using Ads inside Videos
ON-PAGE OPTIMIZATION
- The Page Title
- Meta Descriptions & Meta Keywords
- Headings
- Word Tracker
- H1, H2, H3 Tags
- Anchor Text optimization
- HTML/W3C Validation
- Content Optimization
- HTML Code Optimization
- Bold Text
- Domain Names & Suggestions
- Canonical Tag
- Meta Tags
- Internal Link Building
- The Sitemap
- Server and Hosting Check
- Robots Meta Tag
- 301 Redirects
- 404 Error
- Duplicate content
- Text
- Image
- Video
- Html
- Stat Counter
- Google Analytics
- Meta tag Generator
OFF-PAGE OPTIMIZATION
- Types of directory
- Search engine submission
- Directory Submission
- Practice of directory submission
- Knowledge about Social book marking
- Social book marking submission
- Report Verification
- Practice of Social book marking
- Practice with Auto fill tool
- Knowledge about classifieds and article writing
- Finding free classifieds
- Classifieds Posting
- Introduction to article submission
- Article writing
- Article Submission
- Introduction with yahoo answer
- practical’s with yahoo answer
ADVANCE SEO TECHNIQUES
- Dynamic Site Optimization
- SEO For Ecommerce Site
- Htaccess File
- Google Panda Updates
- Google Pengiun Updates
TRAFFIC CAMPAIGNING
- Daily traffic generation tools
- Traffic Analysis
- Traffic monitoring
- Traffic Rotation
- Introduction about link building
- Introduction about google send box
- How to submit site maps
- Knowledge about google ad words
- Configuring of google AdSense
- Domain age
- Meta tag generation
- Wiki links
- Web 2.0
- Business Listing
- Video Submission
- PPT Submission
- PDF Submission
ONLINE EARNING WITH SEO
- Earn With Adsence
- Earning with infilinks-Kontera
- Earning Through Affiliate Marketing
- Earning Through Google
- HTML SEO Tips
- FTP
- Advance SEO Tips
- Cpanel
- Live Project URL Based
- FTP Site UP/Downloading
- WHM (Web Hosting Manager)
PPC SYLLABUS
- An Introduction to PPC
- Search vs Display Targeting
- CPC-based, CPA-based & CPM-based accounts
- PPC Metrics
- Keyword Match Type
- Campaign Structuring & Budgeting
- Seed Keyword Generation
- Keyword Planner Tool
- AdCopy Explanation (Text, Image, Rich-Media & Ad Builder)
- Account Structure & Campaign Set-Up
- Conversion Tracking Code
- AdWords Editor Tool
- Budget, Billing & Reporting
- Ad Extensions
- Display Advertising & Remarketing
- Bidding & Optimization Technique
- Product Listing Ads
- My Client Center
- Invalid Clicks
- Different Analysis Report
- Analytics Set-Up, Tracking Code & Correlation
- Analytics role in PPC
- Analytics related for Adwords Improvement
- Google Certification